Privacy Notice

1. Introduction

Welcome to KFDirect, a wholesale website specializing in lighting products. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you use our website and services. By accessing or using KFDirect, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect various types of information, including:

Personal Information: When you create an account or make a purchase, we may collect personal information such as your name, email address, phone number, and shipping address.

Transaction Information: We collect information related to your transactions on our website, including the products you purchase and payment details.

Usage Data: We collect data about your interactions with our website, including your browsing history, IP address, device information, and the pages you visit.

Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your preferences and browsing behavior. You can control cookies through your browser settings.

3. How We Use Your Information

We use your information for the following purposes:

To Provide Services:

We use your personal information to provide you with the services you request, such as processing orders, delivering products, and responding to inquiries.

Communication:

We may use your email address to send you updates, order confirmations, and promotional materials. You can opt out of promotional emails at any time.

Improvement of Services:

We analyze usage data to improve our website, services, and user experience.

Legal Compliance:

We may use your information to comply with legal obligations, resolve disputes, and enforce our terms and conditions.

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of data transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

5. Disclosure of Your Information

We may disclose your information to:

Service Providers: We may share your information with third-party service providers who assist us in operating our website and providing services to you.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

Legal Requirements: We may disclose your information when required by law or to protect our rights, privacy, safety, or property, or that of others.

6. Your Choices

You have the following choices regarding your personal information:

Access and Update: You can access and update your personal information in your account settings.

Cookies: You can manage cookies through your browser settings.

Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe instructions in the email.

7. Children's Privacy

KFDirect is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with their personal information, please contact us, and we will take steps to delete the information.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated Privacy Policy will be posted on our website with the effective date. Your continued use of our website after such changes constitutes your acceptance of the updated policy.

9. Contact Us

If you have questions or concerns regarding this Privacy Policy or the handling of your personal information, please contact us at sales@kfdirect.co.uk.

By using KFDirect, you acknowledge that you have read, understood, and agreed to this Privacy Policy.